Zombie Apocalypse Making the CDC Interesting

May 19, 2011

Okay, so every now and then something comes along that you cannot help but comment on. The new CDC blog post about what to do in case of a Zombie Apocalypse is brilliant in so many ways. First, it understood that it did not have an chance in the world at getting people to come [...]

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3 Reasons GAP logo is just plain wrong.

October 7, 2010Brand

If you haven’t heard (or don’t really care about such things), then let me be the first to tell you. GAP has a hideous new logo. No one knows why GAP changed their iconic brand. And it seems that no one likes it. I’m not a fan. Here’s why: Rule One in Brand: DO NOT [...]

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Walter Landor Talking First Moment of Truth – 50 Years Ago!

September 6, 2010On Ideas

Design story: The Decanter from Landor Associates on Vimeo. My friends over at DOXA turned me onto this video. I am struck my a number of things in it: 1. There is nothing new under the sun. “At the moment of truth at the store” was spoken by Walter Landor in the film some 50 years [...]

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Tiffany & Co should not be on Facebook

May 10, 2010Uncategorized

Steve Rubel’s recent post on the ubiquity of social networking, and how all luxury brands need to figure it out NOW misses two fundamental issues. One about social and the other about luxury. He starts out by talking some very common ideas about how social is taking over the web. If you read Steve for [...]

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Just read: Scott Belsky’s Making Ideas Happen

April 12, 2010Books to Read

I met Scott Belsky last fall at a conference and then spent a little time with him in NYC recently. He was kind enough to send me an advance copy of his new book, Making Ideas Happen. I have not had a book lay my soul bare like this one did in a long, long [...]

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Anti-microbial tray liner?

March 8, 2010Uncategorized

So, my tray table on US Air has this hideous ad. Some questions: 1. Was my flight cheaper because of this? 2. Who sells this for them – the in flight magazine? 3. What is an anti-microbial tray liner? It was the most interesting part of the ad, but no mention of any details. 4. [...]

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Now What?

March 5, 2010Lists

Been thinking about what to write next and have too many ideas, so I’ll just put them all out here, and see if anyone is reading and cares: 1. The Seven Brand Archetypes 2. How Ideas Take Shape 3. Communication Architecture (con’t) 4. The Top 10 Book & Thinkers on Ideas (IMHO) 5. Deconstruction (con’t) [...]

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Sifting my Dunbar number out of siloed data

February 22, 2010On Ideas

You’ve probably heard more than you care to about the Dunbar number – the idea in sociology that you cannot maintain more than 150 real friendships. I began to wonder about myself. How many people do I really contact in a given period of time – say a month? This started me on revealing a [...]

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What is an hour of your attention worth?

February 18, 2010Attention

Read the very disappointing cover story on my new Fortune magazine that came in the mail today. I’ll post more about it with observations when I have more time. But Jeff Jarvis was interviewed for the story and he had an interesting comment about attention. It got me thinking about all of the media and [...]

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