Posts tagged as:

social media

Now What?

March 5, 2010Lists

Been thinking about what to write next and have too many ideas, so I’ll just put them all out here, and see if anyone is reading and cares: 1. The Seven Brand Archetypes 2. How Ideas Take Shape 3. Communication Architecture (con’t) 4. The Top 10 Book & Thinkers on Ideas (IMHO) 5. Deconstruction (con’t) [...]

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Communication Architecture, Pt. 3

February 2, 2010Comm Arch

Part 3 on the Comm. Arch. model that I’ve been developing and using with clients. The reason I’ve been working on this is to try and develop a strategic dashboard that will help CEO’s and CMO’s manage their end of the communication, content and conversation of their brands, people and organization. There is a big [...]

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Communication (?) Architecture, Pt. 2

Thumbnail image for Communication (?) Architecture, Pt. 2 February 1, 2010Comm Arch

This model is a tool, but it is not a perfect one. For starters, I don’t like the name of it. And not just because it is too long and sounds a bit self-important (guilty on both accounts). No, what really bothers me is that it seems to be about communication, and so much of [...]

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Sawhorse Media

Thumbnail image for Sawhorse Media January 29, 2010On Ideas

One of the “Professional Digital Curators” pointed out by @SteveRubel. As content continues to proliferate, we are going to need people (that we trust) sorting and sifting through all of this content and bringing forward the best of the best. There are semantic engines working on this (kosmix.com), and a great topical social network (dorthy.com [...]

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Communication Architecture

Thumbnail image for Communication Architecture January 27, 2010Comm Arch

This whole communication thing has gotten really complicated. I’m speaking now about the profession of communications, which I’ve worked in for nearly two decades now. We all know about the proliferation of media, and we know that communication shops (i.e. agencies and consultancies of all shapes and sizes) face challenges left and right. Now we [...]

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Office culture as social media (aka. how-to become part of a culture)

January 25, 2010Agency

I’m working on site for a new client this week. We are thinking about online and social media strategies (officially), but I am thinking (actually) about working in an office environment versus working in my own office. I’ve worked on-site for clients from time-to-time and it’s very disorienting initially, then it becomes very comfortable – [...]

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DIY web 2.0 agency presence (without a staff or an agency)

January 21, 2010Agency

Yeah, I know…poor me, huh? Okay, so first things first – we have the url secured and the WordPress template (I’m using Thesis from DIY) loaded and functional. But I don’t like the design. And I’m not an official designer. I started life as a Creative Director, but I’m a writer more than an artist. [...]

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