Posts tagged as:

marketing

Now What?

March 5, 2010Lists

Been thinking about what to write next and have too many ideas, so I’ll just put them all out here, and see if anyone is reading and cares: 1. The Seven Brand Archetypes 2. How Ideas Take Shape 3. Communication Architecture (con’t) 4. The Top 10 Book & Thinkers on Ideas (IMHO) 5. Deconstruction (con’t) [...]

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Demoted to Gold

February 4, 2010Personal

Image via Wikipedia American Airlines demoted me to Gold. I got a very nice pre-printed letter in the mail informing me that I did not qualify for Platinum status any more. They said that if I wanted to pay either $549 or $629 to reinstate my Platinum status then I could. Thanks to Apple, I [...]

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Communication Architecture, Pt. 3

February 2, 2010Comm Arch

Part 3 on the Comm. Arch. model that I’ve been developing and using with clients. The reason I’ve been working on this is to try and develop a strategic dashboard that will help CEO’s and CMO’s manage their end of the communication, content and conversation of their brands, people and organization. There is a big [...]

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Communication (?) Architecture, Pt. 2

Thumbnail image for Communication (?) Architecture, Pt. 2 February 1, 2010Comm Arch

This model is a tool, but it is not a perfect one. For starters, I don’t like the name of it. And not just because it is too long and sounds a bit self-important (guilty on both accounts). No, what really bothers me is that it seems to be about communication, and so much of [...]

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Communication Architecture

Thumbnail image for Communication Architecture January 27, 2010Comm Arch

This whole communication thing has gotten really complicated. I’m speaking now about the profession of communications, which I’ve worked in for nearly two decades now. We all know about the proliferation of media, and we know that communication shops (i.e. agencies and consultancies of all shapes and sizes) face challenges left and right. Now we [...]

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Switch: How to Change Things When Change is Hard

January 26, 2010Books to Read

They’ve done it again. You don’t have to be a prophet to know that the ideas that Dan & Chip put forth in this book are going to enter the lexicon quickly. Their ability to find disparate stories and weave them into a cohesive narrative is rivaled only by Malcolm Gladwell (IMHO). But it is [...]

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