Communication Architecture, Pt. 3

Part 3 on the Comm. Arch. model that I've been developing and using with clients. The reason I've been working on this is to try and develop a strategic dashboard that will help CEO's and CMO's manage their end of the communication, content and conversation of their brands, people and organization. There is a big ...

Communication Architecture, Pt. 2

This model is a tool, but it is not a perfect one. For starters, I don't like the name of it. And not just because it is too long and sounds a bit self-important (guilty on both accounts). No, what really bothers me is that it seems to be about communication, and so much of ...

Communication Architecture, Pt. 1

This whole communication thing has gotten really complicated. I'm speaking now about the profession of communications, which I've worked in for nearly two decades now. We all know about the proliferation of media, and we know that communication shops (i.e. agencies and consultancies of all shapes and sizes) face challenges left and right. Now we ...