From the category archives:

Brand

If you haven’t heard (or don’t really care about such things), then let me be the first to tell you. GAP has a hideous new logo. No one knows why GAP changed their iconic brand. And it seems that no one likes it. I’m not a fan. Here’s why: Rule One in Brand: DO NOT [...]

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The Google Ad

February 8, 2010Brand

Image via CrunchBase I have not read any of the commentary about the Google ad yet, and for a reason. I wanted to get down my opinions of it untainted by anyone else’s opinions because I’ve rarely seen something that so defied my expectations. Everyone talks about Google taking over every business that they move [...]

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Comcast Launches XFINITY

Thumbnail image for Comcast Launches XFINITY February 5, 2010Brand

via blog.comcast.com Hmmm…we never like these changes, and it’s always easy to take a cheap shot at rebrands. I’m remembering back to Anderson Consulting’s shift to Accenture and how hated it was. Now, Accenture seems like it’s been here forever. Same with this shift — Comcast to xfinity — it’s not hard to imagine how [...]

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